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What are work marketplaces and how do they drive organisation success?
Emprevo
24 Apr 2025
The beginning of ‘open marketplaces’
The concept of a marketplace is simple: bring people together to exchange value quickly and efficiently.
Online platforms like Uber and Airbnb have made this idea mainstream, connecting drivers and riders, or homeowners and travellers. Even traditional markets have evolved: think of Facebook Marketplace as a modern-day local market.
What these platforms share is that they’re open marketplaces – anyone can join, participate, and transact.
The advent of the ‘private marketplace’
A variation on this is the private or closed marketplace. Here, participation is limited to those invited into the group, whether that’s a local community, an interest group, or a business.
One example: a bike store in Victoria created a private Facebook group for customers to buy and sell secondhand bikes. It now has over 30,000 members.
The same principle now applies to the world of work.
The rise of work marketplaces
Digital labour marketplaces connect people who need work done with those who can do it, from skilled professionals to casual workers. Platforms like Airtasker and Fiverr are open marketplaces for individuals to sell services.
In the business world, platforms like Upwork enable companies to engage freelancers on demand.
But there’s another model: the private work marketplace.
Private work marketplaces: How Emprevo does it differently
Emprevo enables organisations to build their own private work marketplaces. Unlike open platforms, this marketplace is built for your existing workforce, including your casual, part-time, full-time staff, and preferred agencies.
Managers can create and control the work marketplace, adding their own workers, setting priorities, and choosing when and if to involve agencies.
Why managers choose work marketplaces
Emprevo Work Marketplaces give managers the same economic and experience benefits as all marketplaces; efficiency, scale, and simplicity with the added advantage of full control over how work is offered and filled.
With Worker Connect, managers can:
- Add thousands of worker profiles, with roles, locations, and employment status
- Check real-time availability of workers
- Fill thousands of shifts in secondsCommunicate instantly with workers in times of crisis
Furthermore the manager can also leverage the Agency Connect feature to:
- Add all their preferred agencies into the same marketplace
- Share unfilled shifts instantly with these agencies
- Maintain visibility and control throughout the process
The result? Shifts fill faster, costs decrease, and managers stay in control. No more phone tag, slow responses, or escalating overtime and agency bills.
Why workers love work marketplaces
Traditional workforce systems were built for head office, not for the people doing the work. That’s why so many platforms fail to engage the very workers they’re meant to serve.
Emprevo changes that with a mobile-first experience designed for casual, part-time, and full-time workers.
Workers can:
- Download the app and start straight away
- See available shifts matched to their skills, location, and preferences
- Set alerts and notifications to get real-time updates
- View and manage all accepted shifts in one place
It’s simple, fast, and built around how workers want to engage. That’s why 73% of workers check their employer’s Work Marketplace at least three times a day. They’re actively looking for more work, so managers no longer need to chase them.
The compelling benefits of Emprevo Work Marketplaces
For managers the benefits of Work Marketplaces are the same as all marketplaces. However, with your very own Emprevo Work Marketplace you also get the the benefits of a platform that has been designed for simplicity and worker engagement.
Key benefits of a Work Marketplaces include:
- Efficiencies in speed and cost and time to offer your item (shifts) to the market.
- Scale to manage hundreds or thousands of shifts in minutes
- Simplicity with intuitive tools that require little to no training
- Access to a 24 x 7 marketplace platform – working even when managers aren’t and the night shift workers are up and looking for more work.
- Transparency across worker activity, availability, and engagement
- Control over every shift, every worker, and every agency interaction
- Increased partnering capability with the power to add recruitment partners and agencies to the marketplace to further increase performance of the marketplace.
- Higher worker engagement with more flexibility, better visibility, and greater earning potential
And the benefits build over time, from lower costs and improved shift coverage to stronger worker satisfaction and retention.
Even more reasons to love the way Emprevo Work Marketplaces will work for you. If you would like to hear more, and or see a demo then contact us!
